Executive Performance Agreement

1. The Objective

Assets Over Aesthetics: In business, you wouldn't run a high-performance operation on cheap fuel and zero maintenance. Yet many executives treat their own bodies—their primary business asset—as an afterthought.

Let's be clear: This is not a "weight loss" programme. Fat loss is just a byproduct.

This is an Executive Performance System. It is designed for leaders who cannot afford to have low energy, brain fog, or stress dictate their decisions.

We install the systems you need to operate at elite levels, ensuring you show up focused and energised, whether you are in the boardroom or at home with the family.

"I don't sell fitness; I sell Lasting Change and Longevity."

2. Service Architecture

The Accountability System: Once the contract is signed, we get to work right away. Even though the coaching hasn't officially begun, we build out your personalised training and nutrition plan and get into action.

Next, we have a full 90-minute deep dive call to review your lifestyle and help you overcome any early obstacles.

The Support Structure:

1. 24/7 WhatsApp Accountability: Real-time support. You will have access to me 24/7 throughout your journey. This is your direct line for daily accountability, data tracking, and real-time feedback.
2. Weekly Checkpoint (30 Minutes): We replace long, rambling hour-long chats with a laser-focused 30-minute strategy call. We review your data, fix obstacles for the week ahead, and set your targets. No fluff, just results.
3. The Safety Net: You have unlimited support via message. If a crisis hits on a Tuesday, we don't wait until Friday to fix it. We fix it then and there. Direct, priority access for "just-in-time" support.
4. Strategic Partnership Model: You don't need a teacher; you need a strategic partner. We work closely to ensure you stay on track without clogging up your calendar.
5. Advanced Data & Diagnostics: We integrate and analyse data from advanced wearable technology (sleep & recovery trackers, Continuous Glucose Monitors) and, where applicable, comprehensive blood work and hormone panels to build a precision-level protocol.

3. Program & Investment

Following our consultation, we have agreed on the following program:

4. The 'Container' Model: Our Mutual Commitment

This program is a fixed-term professional partnership. Its success rests on a mutual commitment.

Our Mutual Agreement on the Program Structure:

This is a fixed-term, retained-service "container," not a package of sessions. The investment secures your place in my coaching roster for the full duration, inclusive of all the services listed in Section 2.

• Fixed Duration: This program is fixed for the duration specified in Section 3. It cannot be paused, extended (except by mutual agreement), or transferred.
• Scheduling: The Weekly Checkpoint calls are a key part of the service. If you need to reschedule, a minimum of 24 hours' notice is required.
• Forfeited Sessions: Calls missed, cancelled with less than 24 hours' notice, or "no-showed" by you for any reason are forfeited. They cannot be "banked" or "rolled over," and they do not extend the Program End Date. This policy is the foundation of the "Ultimate Accountability" model and is non-negotiable.

5. Terms of Service

By signing this Agreement, you (the "Client") agree to be bound by these Terms.

5.1. Services: The Coach (Mark Bryce) agrees to provide the services as detailed in Section 2 of this Agreement for the duration specified in Section 3.

5.2. Payment: The Client is responsible for the Total Investment in full. For monthly installment plans, payment is due on or before the specified day each month. Late payments (over 5 days) may result in an immediate suspension of coaching services until the payment is made. The Client acknowledges that selecting an installment plan does not alter their liability for the full program cost.

5.3. Program Duration, Cancellation & Refunds: This is a fixed-term commitment. Once the Program Start Date has commenced, no refunds will be issued, in whole or in part, for any reason. If the Client chooses to terminate this Agreement before the Program End Date, the Client remains liable for the remaining balance of the Total Investment specified in Section 3.

5.4. Deposit: Any deposit paid to secure a limited roster space is strictly non-refundable, as it reserves capacity that prevents the Coach from accepting other clients.

5.5. Termination by Coach: The Coach reserves the right to terminate this Agreement immediately, without a refund, if the Client is in serious breach of these terms. This includes, but is not limited to, engaging in conduct that is abusive, disrespectful, or consistently misaligned with the program's requirements (e.g., repeatedly "ghosting" check-ins and calls without communication).

5.6. Confidentiality: The Coach agrees to keep all Client information strictly confidential. All personal, business, and health data will be managed securely and will not be shared with any third party without your express written consent, except as required by law (GDPR).

5.7. Health & Safety Disclaimer: You, the Client, confirm that you have been advised to consult with your physician before beginning any exercise or nutrition program. You should be in good physical condition and able to participate. The Coach is not a licensed medical care provider, mental health provider, or registered dietician and has no expertise in diagnosing or treating medical conditions. Any advice provided is not intended to be a substitute for professional medical advice, diagnosis, or treatment. You agree to assume all risk of injury to yourself, and agree to release and discharge the Coach from any and all claims or causes of action, known or unknown, arising out of this program.

5.8. Data & Diagnostics Disclaimer: The analysis of data from wearable devices (e.g., Oura, WHOOP, CGM) and/or blood work is for informational and educational purposes only. This data is used to inform our coaching strategy and does not constitute medical diagnosis or treatment. You agree to review any significant health data or concerns with your qualified medical provider.

5.9. Intellectual Property: All materials, resources, documents, and videos (the "Materials") provided by the Coach are his intellectual property. These Materials are for the Client's personal, non-commercial use only. They may not be shared, re-sold, or redistributed in any form.

5.10. Limitation of Liability: The Coach shall not be liable under any circumstances for any loss, expense, damage, or delay (whether direct, indirect, or consequential) which may be suffered or incurred by the Client arising from or in any way connected with the services provided.

5.11. Governing Law: This Agreement shall be governed by and construed in accordance with the laws of England and Wales.